Follow us through the world of behavioral research and sustainable business practices

April 26, 2023

Press Release: Signol raised £3M to meet cross-sector demand for its decarbonisation solution

Today, we announce the closing of a £3M seed funding round. The round was co-led by East Innovate, the venture capital arm of East Alpha, a quantitative commodity technology and research company, and Innoport, the venture capital arm of the Schulte Group, and includes existing and new partners such as Forge Ventures, Stolt Ventures, Riverstone and Motion Ventures.

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March 13, 2023

Press Release: Signol deepens its maritime credentials with successful tugboat trial

Signol, a software company using behavioural science to cut fuel consumption, operating costs and emissions, has concluded its five-month pilot project with Young Brothers, the freight handling company that transports all ocean cargo between the Hawaiian Islands.

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December 7, 2022

How recognising the role of the crew is key to drive fuel and carbon reduction at sea

'A large amount of surprise has been shown in reaction to the significant 12% reduction in fuel consumption that Signol’s trial produced with ship management company Bernhard Schulte Shipmanagement Deutschland (BSMD). As a seafarer, I didn’t share this surprise.' Our Head of Maritime, Harriet Johnson, discusses the importance of seafarers in reducing carbon at sea.

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November 24, 2022

The case for human-led emissions reduction in shipping

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November 16, 2022

Press Release: Landmark maritime trial saves 13,900 metric tonnes of CO2 in four months and over $3 million USD in fuel costs

Our behavioural science app delivers industry-changing savings for maritime giant Bernhard Schulte Shipmanagement (BSM)’s customers

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November 11, 2022

The humans behind Signol: Chris Marsden, Data Lead

Each week, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this final fifteenth blog post, get to know Chris Marsden, our Data Lead

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November 9, 2022

A week into the IMO’s Carbon Intensity Indicator (CII)

Global shipping contributes to 3% of all Greenhouse Gas (GHG) emissions. In 2018, the International Maritime Organisation (IMO) presented its GHG strategy amid mounting pressures following the Paris agreement. The goal of the IMO is to see a 40% decrease in the carbon intensity of international shipping by the year 2030 and a 70% decline by 2050. Read more and find out how optimising operations by tackling human behaviour on board can support this mission.

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November 4, 2022

The humans behind Signol: Flora Laven Morris, Communications Consultant

Each week, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this fourteenth blog post, get to know Flora Laven Morris, our Communications Consultant at Signol.

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October 27, 2022

The humans behind Signol: Drew Selley, Maritime Technical Account Manager

Each week, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this thirteenth blog post, get to know Drew Selley, our Maritime Technical Account Manager at Signol.

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October 20, 2022

The humans behind Signol: Julian Vidal, Sr Software Engineer

Each week, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this twelfth blog post, get to know Julian Vidal Catuc our Senior Software Engineer at Signol and Head Puzzle Solver.

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October 13, 2022

The humans behind Signol: Vanessa Munteanu, Marketing Manager

We are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this eleventh blog post, get to know Vanessa Munteanu, our Marketing Manager.

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October 6, 2022

The humans behind Signol: Michael Linn, Global Key Account Manager

We are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this tenth blog post, get to know Michael Linn, our Global Key Account Manager.

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September 28, 2022

The humans behind Signol: Geronimo Perez Salas, VP of Engineering

We are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this ninth blog post, get to know Geronimo Perez Salas, our VP of Engineering and our brilliant efficient solutions builder.

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September 27, 2022

​​Press Release: Signol and Clarksons partner with the ambition to reduce carbon emissions in global shipping

We have partnered with Clarksons, the world’s leading provider of integrated shipping services, as part of its new carbon platform to immediately reduce emissions in the maritime industry.

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September 22, 2022

The humans behind Signol: Clare Twomey, UX/UI Designer at Signol

We are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this eighth blog post, get to know Clare Twomey, our UX/UI Designer.

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September 1, 2022

The humans behind Signol: Evie Gerontis, Business Manager

This summer, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this seventh blog post, get to know Evie Gerontis, our Business Manager and a 'behind the scenes' guru.

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August 24, 2022

The humans behind Signol: Gavin Laidlaw, Chief Commercial Officer

This summer, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this sixth blog post, get to know Gavin Laidlaw, our Chief Commercial Officer.

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August 17, 2022

Press Release: Virgin Atlantic saves 1,000 tonnes of fuel in industry leading pilot led programme

The airline partnered with Signol to support Captains in adopting the most efficient flight behaviours‍

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August 17, 2022

The humans behind Signol: Tash Gedge, Chief Operations Officer

This summer, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this fifth blog post, get to know Tash Gedge, Chief Operations Officer, and the master of getting things done... with excitement!

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August 11, 2022

The humans behind Signol: Chris Mason, Senior Programme Manager

This summer, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this fourth blog post, get to know Chris Mason, Senior Programme Manager, and the master of details and deadlines.

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July 28, 2022

The humans behind Signol: Harriet Hunnisett-Johnson, Head of Maritime

This summer, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this third blog post, get to know Harriet Hunnisett-Johnson, our Head of Maritime, or the seafarer's best advocate.

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June 30, 2022

The humans behind Signol: Jay Ramsay, VP of Product

This summer, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this second blog post, get to know Jay Ramsay, our VP of Product, and the (nearly) master of (nearly) everything.

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June 23, 2022

Press Release: Signol win the Small Business of the Year title at the BusinessGreen Leaders Awards 2022

Signol is named the Small Business of the Year at June’s BusinessGreen Leaders Awards 2022. A highly competitive category, our solution stood out from the crowd with its proven significant fuel and carbon savings which result in fuel cost savings, all achieved by a small talented team in London. 

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June 16, 2022

The humans behind Signol: Divya Sukumar, Behavioural Science Lead

This summer, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this first blog post, get to know our first ever employee, Divya Sukumar, PhD who's currently our Behavioural Science Lead.

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April 12, 2022

Press Release: BSM - Every single seafarer can contribute to greener shipping

As part of a research and development project, Bernhard Schulte Shipmanagement (BSM) has for the first time investigated the influence of the behavioural change of individual seafarers on carbon emissions on selected ships managed by BSM Deutschland (BSMD). Using clean-tech start-up Signol’s app, which is based on behavioural science best practice, remarkable reductions in bunker fuel consumption were detected on single ships.

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December 14, 2021

Signol Interviews Airline Leadership: Jamie Ainsworth

To wrap up our series dedicated to pilots and unions, we’re now speaking with another key stakeholder in the world of aviation: Airline Leadership. For this interview, we had the opportunity to speak with Jamie Ainsworth, Head of Safety at Virgin Atlantic Airways, who is familiar with the Signol system but has not used it. Jamie has worked within commercial aviation operations for the last 20 years, spending the last 10 years in management roles.

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December 3, 2021

Four Links to Make You Think November 29th - December 3rd

Why our evolved intuitions about privacy aren’t serving us in the digital space, how behavioral economics can help design the future transport, how to overcome the psychological pitfalls and avoid meeting overload and the four principles of deep work.

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November 25, 2021

Four Links to Make You Think November 22nd - 26th

Some climate actions are better to pursue than others, how to make ideas successful with John List, what does it take to make your time… worthwhile, and how can companies turn big climate pledges into real action?

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November 19, 2021

Four Links to Make You Think November 15th - 19th

Could spending more save you more for pension, why it’s hard to electrify shipping and aviation, what does behavioral science have to do with your morning cereals, and what’s the boost motivation that keeps the sales team winning?

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November 12, 2021

Four Links to Make You Think November 8th - 12th

How a magic trick unconsciously influences (card) choices, the most influential climate science paper of all time, two influential environmental journalists in the spotlight, and pondering whether sending fewer emails would really make a difference.

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November 8, 2021

Signol Interviews Captains Andy Greig & Al Gallacher, Part 2

In part 1 of the interview, we explored the risks of fuel league tables and an overreliance on statistical recommendations for fuel, Signol’s positive recognition of pilot performance, and how we protect pilot data privacy. In part 2, we dive into the myriad of variables pilots must consider, concerns about management oversight, and how Andy and Al felt using the Signol system - as well as where they see future potential for Signol.

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November 5, 2021

Four Links to Make You Think November 1st - 5th

What’s success at COP26, how can employers improve sustainability, how can you fight the urge to choose badly because of your natural fear of losing, and how does climate change influences crops?

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October 29, 2021

Four Links to Make You Think October 25th - 29th

Do carbon offsets offset carbon, are natural ecosystems enough to deal with our ever-increasing human-caused CO2 emissions, how do friends influence our taste buds and how do new technologies continuously shape the way we work?

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October 22, 2021

Four Links to Make You Think October 18th - 22nd

How human evolution led to an extreme thirst for water, the unprecedented health journal coalition calling for emergency action, the 19th-century female scientist linking carbon dioxide to global warming, and why almond milk is acceptable but threatens the bees’ existence.

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October 15, 2021

Four Links to Make You Think October 11th - 15th

What motivates people to enter the Squid Game, how does work-life balance fit into a happy life, how to parent in the age of climate change and an invite to Verge 21.

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October 15, 2021

Signol Interviews Captains Andy Greig & Al Gallacher - Part 1

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October 8, 2021

Four Links to Make You Think October 4th - 8th

The voltage effect in behavioral economics with John A. List, changes in consumer demand and the lasting effects of C-19, airlines can cut costs without annoying customers, and a new economics curriculum.

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October 1, 2021

Where Do Pilot Unions Stand on Sustainability and the Role of Operational Efficiency?

As the aviation industry progresses toward crucial climate crisis targets, Signol joins in by helping airlines cut their carbon emissions. Specifically, Signol’s app and messages positively reinforce pilots’ implementation of fuel efficient and eco-friendly practices such as Reduced Engine Taxi In, Continuous Descent, and Idle Reverse Thrust. So, where do pilot unions - a key stakeholder in the industry - stand on sustainability and the role of such fuel saving procedures?

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October 1, 2021

Four Links to Make You Think September 27th - October 1st

A positive vision of where our planet is heading (if action is taken now), why climate scientists should avoid jargon to be understood by the general public, what makes exclusivity so attractive, and the countdown to COP26.

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September 24, 2021

Four Links to Make You Think September 20th - 24th

How to overcome the ‘curse of expertise’, why do we form bad habits quicker than the better ones, how copying can help personal and societal development and why we tend to snooze saving for retirement?

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September 17, 2021

Four Links to Make You Think September 13th - 17th

How to overcome the ‘curse of expertise’, why do we form bad habits quicker than the better ones, how copying can help personal and societal development and why we tend to snooze saving for retirement?

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September 15, 2021

Signol’s Alignment with IFALPA’s Position on Pilot Self-Assessment Systems

Signol is fully aligned with the International Federation of Air Line Pilots’ Association (IFALPA) requirements for self-assessment software tools and is based on behavioral science best practices. For instance, we too share concerns about (and have designed the app to completely avoid) “[c]omparisons between pilots and/or the establishment of a 'ranking system' that would evaluate pilots based on fuel use” given that such practices can be demotivating and could backfire. As a result, Signol is a personalized experience for each pilot rather than a competition or ranking system among a group of pilots.‍

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September 10, 2021

Four Links to Make You Think September 6th - September 10th

Accessibility in technology is king, but how many are taking advantage of it? Plus we cover podcasts done in the time it takes to record, mind control in Silicon Valley, and new aviation grants from the FAA.

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September 2, 2021

Four Links to Make You Think August 30th - September 3rd

Climate Hub to connect people over the Atlantic during COP26, seven psychological levers that bewitch our rational minds and lead us to behave in certain ways, productivity when working from home, and why diets don’t work!

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August 27, 2021

Four Links to Make You Think August 23rd - August 27th

Big choices through the lens of small behaviors, auto collaboration, the psychology of offboarding, and VR for remote working.

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August 20, 2021

Four Links to Make You Think August 16th - 20th

See the world in 2050, revealing the true cost of flights, quantum computing to discover the questions on realities, and the final release of the popular book Nudge.

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August 18, 2021

Engine Idling and Noise Pollution in Port Cities: An Overview

What is the real impact of noise pollution in ports? Is there anything we can do about it? Many attempts to tackle port noise to date have involved the construction or improvement of physical infrastructure, such as walls and ramps. However, port noise could be more easily mitigated at the source—by using best practices for running engines on ships and vehicles.

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August 13, 2021

Four Links to Make You Think August 8th - 13th

Using data science to close real world deals, better charts for quant data, revisiting the HERO formula for resilient sales teams, and turning to AI for smarter fundraising for non-profits.

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August 6, 2021

Four Links to Make You Think August 2nd - August 6th

Transdisciplinary coworking maximizes gained knowledge and minimizes potential harm, a behavioral science tour around the world, feedback-loop accelerates the decarbonization, and the UN booklet helping campuses become greener.

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July 30, 2021

Four Links to Make You Think July 26th - July 30th

Making different decisions in different languages, when in person collaboration is important, beyond the end of burning fossil-fuels, and the true cost of shipping cheap goods.

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July 23, 2021

Four Links to Make You Think July 19th - July 23rd

A discussion on behavior change from Chicago Booth, what makes Dutch cities great, location data and third parties, and Habit Canvas by Samuel Salzer.

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July 16, 2021

Four Links to Make You Think July 11th - July 16th

Verge NetZero event, revenue generation and using digital technology to aid recovery, balancing product validation, navigating a cookieless future.

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July 9, 2021

Four Links to Make You Think July 5th - July 9th

Fun and games in business, checking on your climate change knowledge, mapping remote work tools, and how to translate empathy into products.

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July 2, 2021

Four Links to Make You Think June 28th - July 2nd

Can burning trees ever be truly green? How hyper personalizing digital interventions works, ESG to create enterprise value, and using the IKEA effect to onboard and maintain users.

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June 25, 2021

Four Links to Make You Think June 21st - 25th

How scientists can generate long-term behavior change, the role of anthropology in helping companies understand insights in AI, a financial initiative for net-zero, and a behavioral insights conference focused on the rise of online research.

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June 16, 2021

Four Links to Make You Think June 14th - 18th

Different diets for weight loss, the obsessive quest for simplicity in design, Amazon expands gamification program for warehouse employees, and when do repeat nudges stop working?

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June 11, 2021

Four Links to Make You Think June 7th - June 11th

How to work on building trust with someone, free Revolution Aero event June 29 - July 1, how Ogilvy used psychology to increase sales of KFC french fries by 56%, and what airports are doing to build resilience & adaptation to climate change.

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June 4, 2021

Four Links to Make You Think May 31st - June 4th

Decision making bias in remote work, considering indirect answers for long-term success, Web 3.0 and why we need it, as well as the future of work event with MIT Tech Review and Harvard Business Review.

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May 27, 2021

Four Links to Make You Think May 24th - May 28th

Analyzing employee sentiment data for confidence in decision making, a free workshop from Miro, applying behavioral research to dinner parties, and Behavioral Science Club Marathon.

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May 21, 2021

Four Links to Make You Think May 17th - 21st

Hydrogen economies, Choice versus Delivery personalized nudges, infinitely recyclable plastic and AI that is using partial differential equations

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May 14, 2021

Four Links to Make You Think May 10th-14th May

This week on Four Links To Make You Think: timeline-based scenarios for climate action, benefits of copying others to develop new habits, Ocean Now on June 1st, and how technology closes the diversity gap in aviation.

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May 14, 2021

Management isn’t as simple as measurement

There is an old adage in business; “What gets measured gets managed.” . By understanding the data and numbers generated by your work, you are in a much better position to manage and adapt the work. So, data is key to a successful organization. But is it really as simple as that?

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May 6, 2021

Four Links to Make You Think: May 3rd-7th

This week on Four Links To Make You Think: Habits vs. Behaviors with Wendy Wood, exposing the blueprint behind algorithmic nudging for the win, Nudgestock 2021 with Oglivy, and what happens when the RCT outperforms the market application.

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April 30, 2021

Four Links to Make You Think: April 26th - 30th

Google Maps is incorporating ways for you to drive to pollute less, conversations in the cockpit, drastic cuts in carbon emissions in the UK and aviation's post Covid-19 evolution for the week of April 26th through April 30th.

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April 22, 2021

Best Practices for Communication in Remote Teams: 5 Tips from Signol

The past year has challenged teams of all kinds to work together in new ways across time and space. Signol has always been a global company with team members working on three continents, but the past year has challenged us to improve our remote working practices and look out for ways to make our company culture more flexible and inclusive. Good communication practices are essential to success in remote teams, so we’ve asked a few of our team members to share their top tips on effective communication.

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April 21, 2021

Look Back: ATI Boeing Accelerator 2021

We kicked 2021 off by working alongside aviation leaders on the ATI-Boeing accelerator program, co-sponsored by Boeing and GKN Aerospace, in partnership with Rolls Royce. Having completed our whirlwind twelve weeks with the experts. Read about what we learned, who we met, and how we are growing together!

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March 29, 2021

Enhancing sustainability through behavioral change #rebootaviation webinar recap

Our CEO, Dan White, spoke on the panel hosted by #rebootaviation where leading experts in data and behavioral science reviewed their research, challenges and opportunities for a sustainable future in aviation. We bring you a summary of the key themes.

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February 19, 2021

7 Trends in Aviation Carbon Reduction

How is the aviation industry addressing carbon reduction? Are the trends long lasting and how much will they offer the world? In this article, we explore what is most viable right now.

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February 5, 2021

CORSIA: How will it affect aviation’s future?

The aviation industry, accounting for 2.5% of global carbon emissions, has a crucial part to play in reducing our Greenhouse Gas Emissions. In 2016, the International Civil Aviation Organization acknowledged this responsibility by adopting plans for the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA). Learn more about CORSIA in this article: the program and its phases, the challenges and the opportunities.

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January 22, 2021

Roads aren’t meant for idling. What can we do to address it?

For every hour its engine is left idling, it consumes nearly five litres of fuel and emits nearly 10 kilograms of greenhouse gases. Trucks and other heavy vehicles idle for an average of 25% of all operational time per day, and this number is as high as 40% in some sectors. How can this be addressed?

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January 14, 2021

Was 2020 a lost year for aviation or an accelerator for innovation?: Signol Recap

In December 2020, Signol participated in #rebootaviation’s roundtable discussion: Was 2020 a lost year for aviation or an accelerator for innovation? The panel explored COVID-19’s influence across all areas of airline operations. In such times of austerity, marginal gains can create the most impact, and so Signol presented the opportunity of a behavior change technology focused on stacking up little improvements in efficiency.

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December 11, 2020

Signol’s 2020 Highlights

As a new startup servicing the aviation industry, 2020 has been a challenging year for Signol. Still, our team of behavioral scientists, economists, product developers, and airline experts have pulled through. We have big plans for 2021, but for now, let’s take a look at our highlights from 2020.

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December 7, 2020

Little Changes Add Up In Aviation Roundtable Discussion Recap

Uniting different sides of the same challenges in aviation has been the demand- and goal of Signol. To explore this, we discussed how behavioral science can address modern aviation problems from the perspective of aviation management, safety, and unions. Our participants reviewed how utilizing nudges and small behavioral interventions is a realistic way for management and pilots to achieve better outcomes in day to day work.

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November 6, 2020

Little Changes Add Up in Aviation Roundtable Discussion on Nov. 19th, 2020

Following the launch of our latest white paper: ‘How Behavioral Nudges Saved Virgin Atlantic $6.1m in 8 Months’, we’re excited to get together operational efficiency driven peers in the aviation industry over our virtual roundtable ‘Little Changes Add Up in Aviation’. 

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November 5, 2020

How strategically changing behavior created millions in value for these organizations

Four success stories of companies that used nudging to create more value. Nudging began as a small-scale, consumer-oriented marketing strategy, but they are also used by governments and companies to cut costs and drive positive social impacts.

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October 12, 2020

The future of aviation depends on greater operational efficiency

Covid-19 has forced industries of all kinds to adapt and rethink their ways of doing business, and we can only continue to learn from this experience. In this article, we demonstrate how cutting operating costs while maintaining high standards of service is essential for the aviation industry to go forward.

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September 25, 2020

Covid-19 is solidifying interest in tougher environmental regulation. Are airlines prepared?

The Covid-19 pandemic has caused an even greater drop in emissions than the global financial crisis in 2009 or the adoption of the Kyoto Protocol in 1998, when emissions decreased by 2.02Gt. In 2020 we've seen the largest reduction since the burning of fossil fuels began: 2.5Gt, or 4.6%, as of late May. However, despite the current trends and developments in top polluting indstries, climate change remains a substantial threat. Read more about the best actions airlines should continue taking for decarbonising the industry.

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September 3, 2020

Looking Toward the Future: Don't miss Signol at ICAO's Stocktaking Seminar on 9th September

Hear from our CEO about the most effective and urgently needed actions that can be taken now in order to save fuel and carbon in aviation. Catch him speaking on the Air Operations panel, part of the ICAO's Stocktaking Seminar taking place on 9th September.

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August 28, 2020

Human Behavior: The Final Frontier in Efficiency and Operational Performance Management

‍In recent decades, every industry has tested different strategies and technologies to maximize efficiency. However, increased competition has pushed companies to find new ways of managing their operations. Read more about how behavioral science offers an innovative approach to workplace performance.

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August 21, 2020

The world is getting louder, but it doesn’t have to be. What can aviation do to help?

Noise is defined as “unwanted sound”, and, around airports, there’s a lot of it. Airplane engines and fans cause significant noise disturbance during takeoff and landing and easily disrupt daily routines, including sleep and conversation. Read more about the way technical and operational solutions can reduce the negative impact of aircraft noise in and around airports. 

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August 9, 2019

Highways England collaboration with The Behaviouralist

Signol is working our sister company, The Behaviouralists to explore changing driver behaviors

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August 7, 2019

Winner of the Aviation Innovation Challenge sponsored by Rolls-Royce, Snowflake Software, and Singapore Airlines

Signol was delighted to receive top prize for the Aviation Innovation Challenge at The Shuttleworth Collection.

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April 26, 2023

Press Release: Signol raised £3M to meet cross-sector demand for its decarbonisation solution

Today, we announce the closing of a £3M seed funding round. The round was co-led by East Innovate, the venture capital arm of East Alpha, a quantitative commodity technology and research company, and Innoport, the venture capital arm of the Schulte Group, and includes existing and new partners such as Forge Ventures, Stolt Ventures, Riverstone and Motion Ventures.

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June 23, 2022

Press Release: Signol win the Small Business of the Year title at the BusinessGreen Leaders Awards 2022

Signol is named the Small Business of the Year at June’s BusinessGreen Leaders Awards 2022. A highly competitive category, our solution stood out from the crowd with its proven significant fuel and carbon savings which result in fuel cost savings, all achieved by a small talented team in London. 

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December 3, 2021

Four Links to Make You Think November 29th - December 3rd

Why our evolved intuitions about privacy aren’t serving us in the digital space, how behavioral economics can help design the future transport, how to overcome the psychological pitfalls and avoid meeting overload and the four principles of deep work.

Read More
November 25, 2021

Four Links to Make You Think November 22nd - 26th

Some climate actions are better to pursue than others, how to make ideas successful with John List, what does it take to make your time… worthwhile, and how can companies turn big climate pledges into real action?

Read More
November 19, 2021

Four Links to Make You Think November 15th - 19th

Could spending more save you more for pension, why it’s hard to electrify shipping and aviation, what does behavioral science have to do with your morning cereals, and what’s the boost motivation that keeps the sales team winning?

Read More
November 12, 2021

Four Links to Make You Think November 8th - 12th

How a magic trick unconsciously influences (card) choices, the most influential climate science paper of all time, two influential environmental journalists in the spotlight, and pondering whether sending fewer emails would really make a difference.

Read More
November 5, 2021

Four Links to Make You Think November 1st - 5th

What’s success at COP26, how can employers improve sustainability, how can you fight the urge to choose badly because of your natural fear of losing, and how does climate change influences crops?

Read More
October 29, 2021

Four Links to Make You Think October 25th - 29th

Do carbon offsets offset carbon, are natural ecosystems enough to deal with our ever-increasing human-caused CO2 emissions, how do friends influence our taste buds and how do new technologies continuously shape the way we work?

Read More
October 22, 2021

Four Links to Make You Think October 18th - 22nd

How human evolution led to an extreme thirst for water, the unprecedented health journal coalition calling for emergency action, the 19th-century female scientist linking carbon dioxide to global warming, and why almond milk is acceptable but threatens the bees’ existence.

Read More
October 15, 2021

Four Links to Make You Think October 11th - 15th

What motivates people to enter the Squid Game, how does work-life balance fit into a happy life, how to parent in the age of climate change and an invite to Verge 21.

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October 8, 2021

Four Links to Make You Think October 4th - 8th

The voltage effect in behavioral economics with John A. List, changes in consumer demand and the lasting effects of C-19, airlines can cut costs without annoying customers, and a new economics curriculum.

Read More
October 1, 2021

Four Links to Make You Think September 27th - October 1st

A positive vision of where our planet is heading (if action is taken now), why climate scientists should avoid jargon to be understood by the general public, what makes exclusivity so attractive, and the countdown to COP26.

Read More
September 10, 2021

Four Links to Make You Think September 6th - September 10th

Accessibility in technology is king, but how many are taking advantage of it? Plus we cover podcasts done in the time it takes to record, mind control in Silicon Valley, and new aviation grants from the FAA.

Read More
September 2, 2021

Four Links to Make You Think August 30th - September 3rd

Climate Hub to connect people over the Atlantic during COP26, seven psychological levers that bewitch our rational minds and lead us to behave in certain ways, productivity when working from home, and why diets don’t work!

Read More
August 27, 2021

Four Links to Make You Think August 23rd - August 27th

Big choices through the lens of small behaviors, auto collaboration, the psychology of offboarding, and VR for remote working.

Read More
August 20, 2021

Four Links to Make You Think August 16th - 20th

See the world in 2050, revealing the true cost of flights, quantum computing to discover the questions on realities, and the final release of the popular book Nudge.

Read More
August 6, 2021

Four Links to Make You Think August 2nd - August 6th

Transdisciplinary coworking maximizes gained knowledge and minimizes potential harm, a behavioral science tour around the world, feedback-loop accelerates the decarbonization, and the UN booklet helping campuses become greener.

Read More
July 30, 2021

Four Links to Make You Think July 26th - July 30th

Making different decisions in different languages, when in person collaboration is important, beyond the end of burning fossil-fuels, and the true cost of shipping cheap goods.

Read More
July 23, 2021

Four Links to Make You Think July 19th - July 23rd

A discussion on behavior change from Chicago Booth, what makes Dutch cities great, location data and third parties, and Habit Canvas by Samuel Salzer.

Read More
July 16, 2021

Four Links to Make You Think July 11th - July 16th

Verge NetZero event, revenue generation and using digital technology to aid recovery, balancing product validation, navigating a cookieless future.

Read More
July 9, 2021

Four Links to Make You Think July 5th - July 9th

Fun and games in business, checking on your climate change knowledge, mapping remote work tools, and how to translate empathy into products.

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July 2, 2021

Four Links to Make You Think June 28th - July 2nd

Can burning trees ever be truly green? How hyper personalizing digital interventions works, ESG to create enterprise value, and using the IKEA effect to onboard and maintain users.

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June 25, 2021

Four Links to Make You Think June 21st - 25th

How scientists can generate long-term behavior change, the role of anthropology in helping companies understand insights in AI, a financial initiative for net-zero, and a behavioral insights conference focused on the rise of online research.

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June 16, 2021

Four Links to Make You Think June 14th - 18th

Different diets for weight loss, the obsessive quest for simplicity in design, Amazon expands gamification program for warehouse employees, and when do repeat nudges stop working?

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June 11, 2021

Four Links to Make You Think June 7th - June 11th

How to work on building trust with someone, free Revolution Aero event June 29 - July 1, how Ogilvy used psychology to increase sales of KFC french fries by 56%, and what airports are doing to build resilience & adaptation to climate change.

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June 4, 2021

Four Links to Make You Think May 31st - June 4th

Decision making bias in remote work, considering indirect answers for long-term success, Web 3.0 and why we need it, as well as the future of work event with MIT Tech Review and Harvard Business Review.

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May 27, 2021

Four Links to Make You Think May 24th - May 28th

Analyzing employee sentiment data for confidence in decision making, a free workshop from Miro, applying behavioral research to dinner parties, and Behavioral Science Club Marathon.

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May 21, 2021

Four Links to Make You Think May 17th - 21st

Hydrogen economies, Choice versus Delivery personalized nudges, infinitely recyclable plastic and AI that is using partial differential equations

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May 14, 2021

Four Links to Make You Think May 10th-14th May

This week on Four Links To Make You Think: timeline-based scenarios for climate action, benefits of copying others to develop new habits, Ocean Now on June 1st, and how technology closes the diversity gap in aviation.

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May 6, 2021

Four Links to Make You Think: May 3rd-7th

This week on Four Links To Make You Think: Habits vs. Behaviors with Wendy Wood, exposing the blueprint behind algorithmic nudging for the win, Nudgestock 2021 with Oglivy, and what happens when the RCT outperforms the market application.

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April 30, 2021

Four Links to Make You Think: April 26th - 30th

Google Maps is incorporating ways for you to drive to pollute less, conversations in the cockpit, drastic cuts in carbon emissions in the UK and aviation's post Covid-19 evolution for the week of April 26th through April 30th.

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April 21, 2021

Look Back: ATI Boeing Accelerator 2021

We kicked 2021 off by working alongside aviation leaders on the ATI-Boeing accelerator program, co-sponsored by Boeing and GKN Aerospace, in partnership with Rolls Royce. Having completed our whirlwind twelve weeks with the experts. Read about what we learned, who we met, and how we are growing together!

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March 29, 2021

Enhancing sustainability through behavioral change #rebootaviation webinar recap

Our CEO, Dan White, spoke on the panel hosted by #rebootaviation where leading experts in data and behavioral science reviewed their research, challenges and opportunities for a sustainable future in aviation. We bring you a summary of the key themes.

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December 11, 2020

Signol’s 2020 Highlights

As a new startup servicing the aviation industry, 2020 has been a challenging year for Signol. Still, our team of behavioral scientists, economists, product developers, and airline experts have pulled through. We have big plans for 2021, but for now, let’s take a look at our highlights from 2020.

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September 25, 2020

Covid-19 is solidifying interest in tougher environmental regulation. Are airlines prepared?

The Covid-19 pandemic has caused an even greater drop in emissions than the global financial crisis in 2009 or the adoption of the Kyoto Protocol in 1998, when emissions decreased by 2.02Gt. In 2020 we've seen the largest reduction since the burning of fossil fuels began: 2.5Gt, or 4.6%, as of late May. However, despite the current trends and developments in top polluting indstries, climate change remains a substantial threat. Read more about the best actions airlines should continue taking for decarbonising the industry.

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August 7, 2019

Winner of the Aviation Innovation Challenge sponsored by Rolls-Royce, Snowflake Software, and Singapore Airlines

Signol was delighted to receive top prize for the Aviation Innovation Challenge at The Shuttleworth Collection.

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August 17, 2022

Press Release: Virgin Atlantic saves 1,000 tonnes of fuel in industry leading pilot led programme

The airline partnered with Signol to support Captains in adopting the most efficient flight behaviours‍

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December 14, 2021

Signol Interviews Airline Leadership: Jamie Ainsworth

To wrap up our series dedicated to pilots and unions, we’re now speaking with another key stakeholder in the world of aviation: Airline Leadership. For this interview, we had the opportunity to speak with Jamie Ainsworth, Head of Safety at Virgin Atlantic Airways, who is familiar with the Signol system but has not used it. Jamie has worked within commercial aviation operations for the last 20 years, spending the last 10 years in management roles.

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November 8, 2021

Signol Interviews Captains Andy Greig & Al Gallacher, Part 2

In part 1 of the interview, we explored the risks of fuel league tables and an overreliance on statistical recommendations for fuel, Signol’s positive recognition of pilot performance, and how we protect pilot data privacy. In part 2, we dive into the myriad of variables pilots must consider, concerns about management oversight, and how Andy and Al felt using the Signol system - as well as where they see future potential for Signol.

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October 15, 2021

Signol Interviews Captains Andy Greig & Al Gallacher - Part 1

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October 1, 2021

Where Do Pilot Unions Stand on Sustainability and the Role of Operational Efficiency?

As the aviation industry progresses toward crucial climate crisis targets, Signol joins in by helping airlines cut their carbon emissions. Specifically, Signol’s app and messages positively reinforce pilots’ implementation of fuel efficient and eco-friendly practices such as Reduced Engine Taxi In, Continuous Descent, and Idle Reverse Thrust. So, where do pilot unions - a key stakeholder in the industry - stand on sustainability and the role of such fuel saving procedures?

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September 15, 2021

Signol’s Alignment with IFALPA’s Position on Pilot Self-Assessment Systems

Signol is fully aligned with the International Federation of Air Line Pilots’ Association (IFALPA) requirements for self-assessment software tools and is based on behavioral science best practices. For instance, we too share concerns about (and have designed the app to completely avoid) “[c]omparisons between pilots and/or the establishment of a 'ranking system' that would evaluate pilots based on fuel use” given that such practices can be demotivating and could backfire. As a result, Signol is a personalized experience for each pilot rather than a competition or ranking system among a group of pilots.‍

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February 19, 2021

7 Trends in Aviation Carbon Reduction

How is the aviation industry addressing carbon reduction? Are the trends long lasting and how much will they offer the world? In this article, we explore what is most viable right now.

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February 5, 2021

CORSIA: How will it affect aviation’s future?

The aviation industry, accounting for 2.5% of global carbon emissions, has a crucial part to play in reducing our Greenhouse Gas Emissions. In 2016, the International Civil Aviation Organization acknowledged this responsibility by adopting plans for the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA). Learn more about CORSIA in this article: the program and its phases, the challenges and the opportunities.

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January 14, 2021

Was 2020 a lost year for aviation or an accelerator for innovation?: Signol Recap

In December 2020, Signol participated in #rebootaviation’s roundtable discussion: Was 2020 a lost year for aviation or an accelerator for innovation? The panel explored COVID-19’s influence across all areas of airline operations. In such times of austerity, marginal gains can create the most impact, and so Signol presented the opportunity of a behavior change technology focused on stacking up little improvements in efficiency.

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December 7, 2020

Little Changes Add Up In Aviation Roundtable Discussion Recap

Uniting different sides of the same challenges in aviation has been the demand- and goal of Signol. To explore this, we discussed how behavioral science can address modern aviation problems from the perspective of aviation management, safety, and unions. Our participants reviewed how utilizing nudges and small behavioral interventions is a realistic way for management and pilots to achieve better outcomes in day to day work.

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October 12, 2020

The future of aviation depends on greater operational efficiency

Covid-19 has forced industries of all kinds to adapt and rethink their ways of doing business, and we can only continue to learn from this experience. In this article, we demonstrate how cutting operating costs while maintaining high standards of service is essential for the aviation industry to go forward.

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September 3, 2020

Looking Toward the Future: Don't miss Signol at ICAO's Stocktaking Seminar on 9th September

Hear from our CEO about the most effective and urgently needed actions that can be taken now in order to save fuel and carbon in aviation. Catch him speaking on the Air Operations panel, part of the ICAO's Stocktaking Seminar taking place on 9th September.

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August 21, 2020

The world is getting louder, but it doesn’t have to be. What can aviation do to help?

Noise is defined as “unwanted sound”, and, around airports, there’s a lot of it. Airplane engines and fans cause significant noise disturbance during takeoff and landing and easily disrupt daily routines, including sleep and conversation. Read more about the way technical and operational solutions can reduce the negative impact of aircraft noise in and around airports. 

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March 13, 2023

Press Release: Signol deepens its maritime credentials with successful tugboat trial

Signol, a software company using behavioural science to cut fuel consumption, operating costs and emissions, has concluded its five-month pilot project with Young Brothers, the freight handling company that transports all ocean cargo between the Hawaiian Islands.

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December 7, 2022

How recognising the role of the crew is key to drive fuel and carbon reduction at sea

'A large amount of surprise has been shown in reaction to the significant 12% reduction in fuel consumption that Signol’s trial produced with ship management company Bernhard Schulte Shipmanagement Deutschland (BSMD). As a seafarer, I didn’t share this surprise.' Our Head of Maritime, Harriet Johnson, discusses the importance of seafarers in reducing carbon at sea.

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November 24, 2022

The case for human-led emissions reduction in shipping

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November 16, 2022

Press Release: Landmark maritime trial saves 13,900 metric tonnes of CO2 in four months and over $3 million USD in fuel costs

Our behavioural science app delivers industry-changing savings for maritime giant Bernhard Schulte Shipmanagement (BSM)’s customers

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November 9, 2022

A week into the IMO’s Carbon Intensity Indicator (CII)

Global shipping contributes to 3% of all Greenhouse Gas (GHG) emissions. In 2018, the International Maritime Organisation (IMO) presented its GHG strategy amid mounting pressures following the Paris agreement. The goal of the IMO is to see a 40% decrease in the carbon intensity of international shipping by the year 2030 and a 70% decline by 2050. Read more and find out how optimising operations by tackling human behaviour on board can support this mission.

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September 27, 2022

​​Press Release: Signol and Clarksons partner with the ambition to reduce carbon emissions in global shipping

We have partnered with Clarksons, the world’s leading provider of integrated shipping services, as part of its new carbon platform to immediately reduce emissions in the maritime industry.

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April 12, 2022

Press Release: BSM - Every single seafarer can contribute to greener shipping

As part of a research and development project, Bernhard Schulte Shipmanagement (BSM) has for the first time investigated the influence of the behavioural change of individual seafarers on carbon emissions on selected ships managed by BSM Deutschland (BSMD). Using clean-tech start-up Signol’s app, which is based on behavioural science best practice, remarkable reductions in bunker fuel consumption were detected on single ships.

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August 18, 2021

Engine Idling and Noise Pollution in Port Cities: An Overview

What is the real impact of noise pollution in ports? Is there anything we can do about it? Many attempts to tackle port noise to date have involved the construction or improvement of physical infrastructure, such as walls and ramps. However, port noise could be more easily mitigated at the source—by using best practices for running engines on ships and vehicles.

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January 22, 2021

Roads aren’t meant for idling. What can we do to address it?

For every hour its engine is left idling, it consumes nearly five litres of fuel and emits nearly 10 kilograms of greenhouse gases. Trucks and other heavy vehicles idle for an average of 25% of all operational time per day, and this number is as high as 40% in some sectors. How can this be addressed?

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August 9, 2019

Highways England collaboration with The Behaviouralist

Signol is working our sister company, The Behaviouralists to explore changing driver behaviors

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September 24, 2021

Four Links to Make You Think September 20th - 24th

How to overcome the ‘curse of expertise’, why do we form bad habits quicker than the better ones, how copying can help personal and societal development and why we tend to snooze saving for retirement?

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September 17, 2021

Four Links to Make You Think September 13th - 17th

How to overcome the ‘curse of expertise’, why do we form bad habits quicker than the better ones, how copying can help personal and societal development and why we tend to snooze saving for retirement?

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November 6, 2020

Little Changes Add Up in Aviation Roundtable Discussion on Nov. 19th, 2020

Following the launch of our latest white paper: ‘How Behavioral Nudges Saved Virgin Atlantic $6.1m in 8 Months’, we’re excited to get together operational efficiency driven peers in the aviation industry over our virtual roundtable ‘Little Changes Add Up in Aviation’. 

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November 5, 2020

How strategically changing behavior created millions in value for these organizations

Four success stories of companies that used nudging to create more value. Nudging began as a small-scale, consumer-oriented marketing strategy, but they are also used by governments and companies to cut costs and drive positive social impacts.

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