Virgin Atlantic has been at the forefront of reducing fuel consumption and carbon emissions for over 15 years – launching various fuel-efficiency initiatives and software.
In 2021, the airline went one step further and began working with Signol, a behavioural change service that engages pilots to implement fuel-saving behaviours more often and more effectively. Building on an earlier academic study, Signol is now a fully digitalised web application and communication service.
In the last 18 months, Signol and Virgin Atlantic have saved 39,433.64 mt of CO2, equivalent to 0.7% fuel burn. This case study outlines how Signol employed various behaviour change techniques to achieve these results and what we’ve learnt from this partnership.
