A new whitepaper details an 8-month study conducted with Virgin Atlantic — in which a behavioral intervention with pilots created $6.1M in fuel savings, and demonstrated the most cost-effective carbon-abatement solution in history.
Consumers claim to care about the environment but research suggests they have other priorities. Understanding their psyche could provide the answer.
In an unusual experiment that could have major implications for the role of corporations in fighting climate change, Richard Branson’s Virgin Atlantic Airways recently teamed up with economists to try to “nudge” the company’s pilots to use less fuel, using a variety of behavioral interventions.
Behavioural economics could be one of the most cost-effective ways of achieving fuel and carbon efficiency savings from airlines, finds an academic study involving Virgin Atlantic captains.
Academics, companies, and policymakers should look for similar partnership opportunities as they can provide low-cost solutions to issues such as air pollution and climate change.
Inspired by the growing success of nudges, private companies have become interested in working with academics to leverage behavioural science.
This week, we are excited to announce the 11 startups selected for the VERGE Accelerate cohort that will be featured at VERGE Hawaii this June.
The great and the good of sustainable business descended upon the London Hilton on Park Lane for last night's Awards, which celebrate excellence from across the green economy.
Signol Named Employee Engagement Campaign of the Year
From more than 400 applications in 40 countries, IAG selected 28 start-ups to present their innovative products and services before a judging panel at a pitch day earlier this month.