Press + Publicity

Virgin Atlantic just used behavioral science to ‘nudge’ its pilots into using less fuel. It worked.

In an unusual experiment that could have major implications for the role of corporations in fighting climate change, Richard Branson’s Virgin Atlantic Airways recently teamed up with economists to try to “nudge” the company’s pilots to use less fuel, using a variety of behavioral interventions.

Behavioural economics can nudge pilots into boosting fuel and carbon efficiency, finds Virgin Atlantic study

Behavioural economics could be one of the most cost-effective ways of achieving fuel and carbon efficiency savings from airlines, finds an academic study involving Virgin Atlantic captains.

How Virgin Atlantic used behavior change communication to nudge pilots to use less fuel, reduce emissions

People are advised to “turn off the lights when you leave a room,” and schemes have been introduced to reduce energy consumption by tapping into social psychology. But what about large firms? Or entire industries?

Virgin Atlantic Tested 3 Ways to Change Employee Behaviour

Academics, companies, and policymakers should look for similar partnership opportunities as they can provide low-cost solutions to issues such as air pollution and climate change.

Be bites: nudging pilots to use less fuel

Inspired by the growing success of nudges, private companies have become interested in working with academics to leverage behavioural science.

Meet the 11 startups accelerating change at VERGE Hawaii

This week, we are excited to announce the 11 startups selected for the VERGE Accelerate cohort that will be featured at VERGE Hawaii this June.

Sustainability Leaders Awards 2018: Winners revealed at glittering ceremony

The great and the good of sustainable business descended upon the London Hilton on Park Lane for last night's Awards, which celebrate excellence from across the green economy.

BusinessGreen Leaders Awards 2018: Employee Engagement Campaign of the Year

Signol Named Employee Engagement Campaign of the Year

Signol Joins Hangar 51

From more than 400 applications in 40 countries, IAG selected 28 start-ups to present their innovative products and services before a judging panel at a pitch day earlier this month.