Gavin Laidlaw is the CCO at Signol. With over twenty years of Global sales and marketing experience, and extensive exposure to the Asian business and cultural context, Gavin is equipped with a strong suite of coaching, mentoring and motivating leadership tools. An authentic, highly regarded and personally inspiring leader, with a reputation for developing teams, devising and implementing sound business strategies, innovating and driving both top and bottom line growth.
Previous assignments include Business Development GM for Shell Aviation, where he first met Signol, and a more recent role as Country General Manager, Myanmar for Puma Energy.
His appointment at Signol fulfils a long held ambition to work in a smaller, more entrepreneurial environment, where he can leverage his experience to help the environment, reduce emissions and save customers’ money.
Jay Ramsay is the Product Lead at Signol. In this role, Jay is responsible for Signol's core product development & managing commercial operations.
Before Signol, Jay has spent his professional life working across numerous industries using data to build, develop and sell great products, solving customer problems, and helping businesses thrive and succeed. He worked on a wide range of projects, from ensuring maximum return on investment (ROI) from sales & marketing campaigns in Beirut. Moreover, using Big Data to develop alternative credit risk modeling; helping people out of the credit trap.
Jay strives to be at the forefront of data-driven product development and commercialization.
Divya Sukumar leads behavioral research at Signol. In this role, she leads behavioral research and testing across the company, including for product, sales, and marketing. From crafting and trialing communications for users to working closely with new enterprise clients, Divya gets involved across departments and teams.
Prior to Signol, Divya graduated with a Ph.D. in Psychology & Law at the University of Warwick. During her studies, she has won the Three Minute Thesis Challenge and Psychology Publication Prize in 2017.
Divya is passionate about understanding what drives people’s behavior and how we can nudge them into achieving better life outcomes.
Geronimo Perez Salas is the Vice President of Engineering at Signol. In this role, he is responsible for driving Signol’s excellence in technology which involves the architecture, design, and implementation of different scalable solutions in the cloud.
Geronimo provides vision & leadership to align business needs with technical challenges, managing team priorities, and developing procedures to ensure quality standards are met and maintained.
Before Signol, Geronimo worked as a Software Engineer in a variety of companies from industries in e-commerce, real estate, healthcare, and more.
He believes behavioral science innovation is the key to making a notable impact on business or society.
Harriet Hunnisett-Johnson is the Maritime Innovation Manager at Signol. In this role, she is responsible for the implementation of the Signol software in the maritime industry.
Prior to joining Signol, Harriet had a career as a deck officer at sea, sailing to the rank of Chief Officer. After coming ashore in 2013, Harriet pursued a career in software development as a product owner and manager for maritime technology companies. She has worked with groundbreaking multi-company digitized risk prediction initiatives, digital data-focused fuel efficiency systems, and fleet voyage planning solutions.
Harriet is passionate about the sea and the lives of the crew members onboard vessels across the oceans, engaging with crews to make a greener and safer world.
Julian Vidal Catuc is a Full Stack Developer at Signol and has been in the company for three years. In this role, he is responsible for the architectural design, building, and maintenance of the Signol software solution.
Before Signol, he worked in similar positions with systems related to anti-money laundering and real estate. Julian taught programming as a professor at his alma mater, the Universidad Nacional Arturo Jauretche, and graduated from there in 2015 with a software engineering degree. In 2020, he also achieved the AWS Certified Cloud Practitioner certification.
Julian is proud to use the latest technologies of cloud computing, together with behavioral science to do his part in helping the environment.
Clare Twomey is the Senior UX/UI Designer at Signol. In this role, she works directly with the product team to refine the look and feel of the Signol product.
Prior to Signol, Clare spent over 10 years in magazine publishing. As Head of Creative, she managed a team of designers across a portfolio of over 60 titles.
Clare believes in the power of design to shape our understanding of the world and our experience within it. She’s excited to work on a product that makes impactful environmental change and delivers a rewarding experience for users.
Prior to joining Signol, Drew had a career as a Marine Engineering Officer at sea, achieving the rank of 2nd Engineer. Being on voyages, Drew sailed on an array of different vessels including container ships, ferries, cruise ships and yachts. During his time at sea, Drew also completed a BSc in Sustainable Maritime Operations, which encouraged him to pursue a career surrounding renewable energies and carbon footprint reduction shoreside.
Drew is passionate about playing a role in aiding the planet in the fight against climate change and believes that aiding the shipping industry in this cause is key.
Chris marsden is the Data Lead at Signol, working with all things Data Science, such as from building predictive models, analysing current usage patterns and understanding the net effect of small behavioural changes. Prior to working at Signol, Chris completed his PhD in Physics with Astronomy at the University of Southampton, focussing on the structure of galaxies and supermassive black holes, where he also developed Astera, an Unreal Engine powered tool for visualising the large scale universe.
Chris is passionate about the massive potential data has to inform decision making, and the role of data science, machine learning and physics in solving some of the biggest challenges we know.
Sylvie is the UX/UI Design Researcher at Signol. In this position, she works closely with the product team to improve our product experience and empower users to make efficient, insight-driven decisions.
After arriving from Taiwan in 2018, Sylvie studied human centred design for her Master’s degree in Design Innovation - she focused on using design-thinking, human-centred design processes and techniques to transform complex social issues into actionable insights for future recommendations.
Prior to joining Signol, she worked as a fashion designer. This experience has given her a sharp eye for detail and a sensitivity for the ever-changing needs of customers.
Ben Coole is the Senior Data Analyst at Signol. In this role, Ben works with all things data, such as building interactive dashboards, analysing usage patterns and providing crucial insights of the behavioural changes to the business.
Prior to working at Signol, Ben graduated with a bachelor’s in Mathematics, and moved on to become a Lead Commercial Analyst at a Finance company, analysing key business metrics and providing insights to the company. Ben now utilises his statistical and numerical skills alongside the insight potential, to accurately report Signol’s findings.
Chris Mason is the Project & Customer Success Manager at Signol. In this role, Chris is responsible for Signol's projects across maritime and construction along with the onboarding of new customers.
Before joining Signol, Chris worked as a Project & Programme Manager for organizations across Europe, facilitating cross-cultural collaborations in the fields of digital media, creative industries, and environmental governance.
Chris is a certified Prince2 Practitioner, a process-based method for effective project management. He holds an MSc. in Ecological Economics from the University of Edinburgh and a degree in Geography from the University of Liverpool.
Chris believes that challenges make life interesting but overcoming those challenges makes life meaningful.
Vanessa's is on a mission to bring Signol closer to those that need it most in their endeavor to save fuel and reduce their carbon footprint. Sitting at the heart of Signol’s marketing, she assures a coherent execution and delivery of the strategy, including PR, social media and design. She’s closely working with the Behavioral Science, Product and Sales teams. She first joined Signol in 2019, and assisted the business management during its early stage.
Her experience spans event and creative content marketing, creative licensing, account management, product support, and fundraising. Vanessa's been working with Lobster (an AI visual marketplace). As an early, core employee, she helped develop many aspects of the business.
Vanessa believes human interaction, empathy, and collaboration are fundamental to success. She is a natural networker - it was during a business event when she first encountered Signol. She holds a BA in PR & Communications at SNSPA Bucharest.
Evie Gerontis is the Business Manager at Signol. In this role, Evie supports the business and operations. This includes HR functions, safety & health, office management, strategic support for the C-Suite and Board, and advising on and helping to define the organisational development and culture.
Evie’s background includes working as a global project manager for a Magic Circle law firm, directing people and safety & health programs management for international organisations and a wide variety of work in the public sector.
Evie is a strong advocate for social justice, belonging and community. She has worked for large, multi-national organisations and family foundations supporting social justice and diversity, volunteered for and supported non-profit organisations that serve under-represented groups and at-risk citizens. Evie is passionate about bringing people together and building bridges.
Michael Linn is the Global Key Account Manager at Signol. In this role, he is responsible for building strategic relationships with our global customers, managing existing and targeted key accounts of the business, and overseeing the day-to-day operations of the sales.
Prior to joining Signol, Michael held various roles in commercial, supply and trading positions at global energy companies, most recently at Woodside Energy and prior to that in Puma Energy, part of the Trafigura group. He holds a BSc in Chemistry from University of Aberdeen and an MSc in Project Management from Robert Gordon University.
Michael is passionate about solving climate change and helping transport industries accelerate their transition into a net-zero carbon economy.
Software using behavioral economics and data science to cut fuel waste and save firms millions of dollars.
