Dan is the Chief Executive Officer and Co-Founder at Signol. His primary responsibilities include corporate decision making, managing the overall operations & resources of Signol, and acting as the main point of communication between the board of directors and the team. Dan is a behavioral and environmental expert with extensive experience devising and delivering successful innovations.

Before Signol, Dan has been an environmental entrepreneur bringing new technologies and ideas to scale successfully. In 2008, he devised a new means of insulating buildings, leading to the beginning of a £30m industry for the UK. He also managed the UK's first Energy Natural Field Experiment and was previously CEO & Co-Founder of The Behaviouralist, a successful USA/UK-based startup working with corporations and governments to integrate behavioral economics to solve internal challenges. 

His mission is to drive solutions that deliver measurable impact quickly.

Rob Metcalfe is the Chief Research Officer and Co-Founder at Signol. In this role, Rob provides Signol with the latest research on Markets, Public Policy, and Law.

Prior to Signol, Rob was the CRO & Co-Founder of The Behaviouralist and was a collaborator of MINDSPACE, the first influential report about the applications of behavioral economics. He has worked successfully with many large companies and organizations, such as Virgin Atlantic Airways, NATS Holdings, Uber, Sempra Energy, YMCA, British Gas, Viasat, the U.S. Social Security Administration, Chicago Bulls, and Oracle.

Rob is an Associate Professor at the University of Southern California and is featured in the Harvard Business Review, The Wall Street Journal, and the Financial Times. Rob’s work was cited in the Nobel Prize award in Economics to Richard Thaler.

Natalie LeRoy is the Product Manager and behavioral product designer at Signol. In this role, Natalie is in charge of delivering a full-stack design process and leading the creative department. She has developed the product alongside the engineering team from concept interview to build to product marketing, where she leads brand and strategy. 

Before Signol, Natalie has implemented her creative designs and product developments from successful startups to Fortune 500 companies. She has an education in Fine Arts & Experience Design and is the winner of multiple openIDEO challenges and AIGA awards. 

Natalie works for the love of pursuit in understanding how good decisions are made and what facilitates them in language, imagery, and situational choices.

Jay Ramsay is the Product Lead at Signol. In this role, Jay is responsible for Signol's core product development & managing commercial operations.

Before Signol, Jay has spent his professional life working across numerous industries using data to build, develop and sell great products, solving customer problems, and helping businesses thrive and succeed. He worked on a wide range of projects, from ensuring maximum return on investment (ROI) from sales & marketing campaigns in Beirut. Moreover, using Big Data to develop alternative credit risk modeling; helping people out of the credit trap.

Jay strives to be at the forefront of data-driven product development and commercialization.

Divya Sukumar is a Behavioral Scientist at Signol. In this role, she leads behavioral research and testing across the company, including for product, sales, and marketing. From crafting and trialing communications for users to working closely with new enterprise clients, Divya gets involved across departments and teams.  

Prior to Signol, Divya graduated with a Ph.D. in Psychology & Law at the University of Warwick. During her studies, she has won the “Three Minute Thesis Challenge” and “Psychology Publication Prize” in 2017.

Divya is passionate about understanding what drives people’s behavior and how we can nudge them into achieving better life outcomes.

Geronimo Perez Salas is the Vice President of Engineering at Signol. In this role, he is responsible for driving Signol’s excellence in technology which involves the architecture, design, and implementation of different scalable solutions in the cloud. 

Geronimo provides vision & leadership to align business needs with technical challenges, managing team priorities, and developing procedures to ensure quality standards are met and maintained.

Before Signol, Geronimo worked as a Software Engineer in a variety of companies from industries in e-commerce, real estate, healthcare, and more. 

He believes behavioral science innovation is the key to making a notable impact on business or society.

Julian Vidal Catuc is a Full Stack Developer at Signol and has been in the company for three years. In this role, he is responsible for the architectural design, building, and maintenance of the Signol software solution.

Before Signol, he worked in similar positions with systems related to anti-money laundering and real estate. Julian taught programming as a professor at his alma mater, the Universidad Nacional Arturo Jauretche, and graduated from there in 2015 with a software engineering degree. In 2020, he also achieved the AWS Certified Cloud Practitioner certification.

Julian is proud to use the latest technologies of cloud computing, together with behavioral science to do his part in helping the environment.

Harriet Hunnisett-Johnson is the Maritime Innovation Manager at Signol. In this role, she is responsible for the implementation of the Signol software in the maritime industry. 

Prior to joining Signol, Harriet had a career as a deck officer at sea, sailing to the rank of Chief Officer. After coming ashore in 2013, Harriet pursued a career in software development as a product owner and manager for maritime technology companies. She has worked with groundbreaking multi-company digitized risk prediction initiatives, digital data-focused fuel efficiency systems, and fleet voyage planning solutions. 

Harriet is passionate about the sea and the lives of the crew members onboard vessels across the oceans, engaging with crews to make a greener and safer world.