our team

Signol was founded with the idea that small changes can add up to huge differences

In 2015, a group of researchers began to ask questions about the economics of aviation.
How can consistent behavior changes affect air travel?
What motivates employees to do their best?
Would employees gain value from reviewing their data?
What could be saved with small incremental changes?

Meet the team

Leadership

Dan White
Chief executive officer and Co-Founder

An environmental innovator and behavioral expert, our CEO Dan has a track record of successfully delivering ideas and innovations through products and services over the last 10 years. His work devising new methods of insulating buildings in 2008, for example, led to the beginning of a £30m industry in the UK.

Working closely with academic colleagues, Dan has been at the forefront of applied behavioural science in the UK, delivering some of the UK’s first field experiments and creating the company The Behaviouralist. Dan also lectures at University College London in applying field experiments to change energy consumption behavior.

An environmental innovator and behavioral expert, our CEO Dan has a track record of successfully delivering ideas and innovations through products and services over the last 10 years. His work devising new methods of insulating buildings in 2008, for example, led to the beginning of a £30m industry in the UK.

Working closely with academic colleagues, Dan has been at the forefront of applied behavioural science in the UK, delivering some of the UK’s first field experiments and creating the company The Behaviouralist. Dan also lectures at University College London in applying field experiments to change energy consumption behavior.

Professor Robert Hahn
CHIEF STRATEGY OFFICER AND CO-FOUNDER

Bob is a visiting Professor and former Director of Economics at the Smith School of Enterprise and the Environment at the University of Oxford. He also has senior affiliations  with Georgetown University and the Brookings Institution.  Bob’s experimental research focuses on regulatory and economic issues in energy and transport. Previously, Bob worked for the US Council of Economic Advisers where he helped design an innovative market-based approach for reducing acid rain. Bob has served on the faculties of Harvard University and Carnegie Mellon University and recently served as a member of the U.S. Commission on Evidence-Based Policymaking.

Bob is a visiting Professor and former Director of Economics at the Smith School of Enterprise and the Environment at the University of Oxford. He also has senior affiliations  with Georgetown University and the Brookings Institution.  Bob’s experimental research focuses on regulatory and economic issues in energy and transport. Previously, Bob worked for the US Council of Economic Advisers where he helped design an innovative market-based approach for reducing acid rain. Bob has served on the faculties of Harvard University and Carnegie Mellon University and recently served as a member of the U.S. Commission on Evidence-Based Policymaking.

Professor Robert Metcalfe
CHIEF RESEARCH OFFICER AND CO-FOUNDER

Rob is an Assistant Professor of Economics at Boston University. His research tests economic theory using field experiments and identifies practical solutions to business and government challenges. He was a collaborator on MINDSPACE, the first influential report about the applications of behavioral economics. Rob’s recent research has been featured in the Harvard Business Review, The Wall Street Journal, and the Financial Times, and was cited in the award of the Nobel Prize in Economics to Richard Thaler.

Rob is an Assistant Professor of Economics at Boston University. His research tests economic theory using field experiments and identifies practical solutions to business and government challenges. He was a collaborator on MINDSPACE, the first influential report about the applications of behavioral economics. Rob’s recent research has been featured in the Harvard Business Review, The Wall Street Journal, and the Financial Times, and was cited in the award of the Nobel Prize in Economics to Richard Thaler.

Product Team

Vlad Predovic
PRINCIPAL Engineer

Vlad is a software engineer with proven experience coordinating and delivering over the entire software development life-cycle. At Selectron Technologies Vlad was awarded the unique “Most Valuable Contribution of 2017” for his work leading development on the Atlas platform. During his time at the EPA, he developed unique solutions to support the impact analysis of the Durham-NC Light Rail project. His unique background in human-process optimization as an Industrial Engineer  at Boeing adds a critical layer of understanding for a technical lead on the Signol platform.

Natalie LeRoy
Product Lead

Natalie is a UX UI design consultant with experience bringing concepts, products and research to life in a variety of mediums and roles. She is supporting Signol’s UX team, designing the UI and product as well as providing art direction. In her community, Natalie runs a digital civic activist group and guides participants through openIDEO design challenges as a mentor.

Geronimo Perez Salas
SOFTWARE ENGINEER

Geronimo is a talented professional with experience designing, building and delivering innovative, high-quality and scalable solutions for companies and consumers of different industries.

He provides solid architectural vision and leadership to align business needs with cloud strategies and technical solutions that successfully meet the goals.

Julian Vidal Catuc
SOFTWARE ENGINEER

Julian is a distinguished graduate from the Universidad Nacional Arturo Jauretche where he now works as a professor.
He is an engineer with experience designing, architecting and building innovative software solutions.
His solutions were a success in fields like anti-money laundering and real estate among others.

Paul Menexas
Data Science Intern

Paul is pursuing a BSc in Computer Science and a BSBA concentrating in finance and accounting at Boston University. He is supporting Signol in an intern role, providing data analysis assistance. He has previous experience working in a business development role at a startup that participated as a finalist in the MassChallenge.

Business Team

Dr. Divya Sukumar
BEHAVIORAL SCIENTIST

Divya holds a PhD in Psychology and Law, the first of its kind, from the University of Warwick. At Warwick, Divya won the 2017 Three Minute Thesis Challenge and Psychology Publication Prize. At Signol, Divya leads grant funded projects, client relationship management, and behavioural audits of the Signol service.

Katie Campbell
Content Editor

Katie holds a BA in English and music from the University of Iowa. She provides editorial support by revising and polishing written content so Signol’s ideas can take off.