Dan is the Chief Executive Officer and Co-Founder at Signol. His primary responsibilities include corporate decision making, managing the overall operations & resources of Signol, and acting as the main point of communication between the board of directors and the team. Dan is a behavioral and environmental expert with extensive experience devising and delivering successful innovations.
Before Signol, Dan has been an environmental entrepreneur bringing new technologies and ideas to scale successfully. In 2008, he devised a new means of insulating buildings, leading to the beginning of a £30m industry for the UK. He also managed the UK's first Energy Natural Field Experiment and was previously CEO & Co-Founder of The Behaviouralist, a successful USA/UK-based startup working with corporations and governments to integrate behavioral economics to solve internal challenges.
His mission is to drive solutions that deliver measurable impact quickly.
Natasha is the Chief Operating Officer of Signol. In this role, she is responsible for the team culture, realization of Signol’s strategy, and the successful growth and development of the company.
Natasha has an MSc in Global Crime, Justice, and Security from the University of Edinburgh. Prior to Signol, Natasha spent nine years working within the UK Ministry of Defence specializing in intelligence. Her final role in Defence was as Chief Operating Officer of the MOD’s most successful innovation team, responsible for delivering novel technology in machine learning, data science, special operations, and sustainability to Defence through user-centered design and non-traditional suppliers.
Natasha believes passionately in the power of cognitive diversity in creating a forward-thinking and innovative culture. She is driven by addressing the world’s most pressing challenges.
Gavin Laidlaw is the CCO at Signol. With over twenty years of Global sales and marketing experience, and extensive exposure to the Asian business and cultural context, Gavin is equipped with a strong suite of coaching, mentoring and motivating leadership tools. An authentic, highly regarded and personally inspiring leader, with a reputation for developing teams, devising and implementing sound business strategies, innovating and driving both top and bottom line growth.
Previous assignments include Business Development GM for Shell Aviation, where he first met Signol, and a more recent role as Country General Manager, Myanmar for Puma Energy.
His appointment at Signol fulfils a long held ambition to work in a smaller, more entrepreneurial environment, where he can leverage his experience to help the environment, reduce emissions and save customers’ money.
Jay Ramsay is the Product Lead at Signol. In this role, Jay is responsible for Signol's core product development & managing commercial operations.
Before Signol, Jay has spent his professional life working across numerous industries using data to build, develop and sell great products, solving customer problems, and helping businesses thrive and succeed. He worked on a wide range of projects, from ensuring maximum return on investment (ROI) from sales & marketing campaigns in Beirut. Moreover, using Big Data to develop alternative credit risk modeling; helping people out of the credit trap.
Jay strives to be at the forefront of data-driven product development and commercialization.
Divya Sukumar is a Behavioral Scientist at Signol. In this role, she leads behavioral research and testing across the company, including for product, sales, and marketing. From crafting and trialing communications for users to working closely with new enterprise clients, Divya gets involved across departments and teams.
Prior to Signol, Divya graduated with a Ph.D. in Psychology & Law at the University of Warwick. During her studies, she has won the “Three Minute Thesis Challenge” and “Psychology Publication Prize” in 2017.
Divya is passionate about understanding what drives people’s behavior and how we can nudge them into achieving better life outcomes.
Geronimo Perez Salas is the Vice President of Engineering at Signol. In this role, he is responsible for driving Signol’s excellence in technology which involves the architecture, design, and implementation of different scalable solutions in the cloud.
Geronimo provides vision & leadership to align business needs with technical challenges, managing team priorities, and developing procedures to ensure quality standards are met and maintained.
Before Signol, Geronimo worked as a Software Engineer in a variety of companies from industries in e-commerce, real estate, healthcare, and more.
He believes behavioral science innovation is the key to making a notable impact on business or society.
Harriet Hunnisett-Johnson is the Maritime Innovation Manager at Signol. In this role, she is responsible for the implementation of the Signol software in the maritime industry.
Prior to joining Signol, Harriet had a career as a deck officer at sea, sailing to the rank of Chief Officer. After coming ashore in 2013, Harriet pursued a career in software development as a product owner and manager for maritime technology companies. She has worked with groundbreaking multi-company digitized risk prediction initiatives, digital data-focused fuel efficiency systems, and fleet voyage planning solutions.
Harriet is passionate about the sea and the lives of the crew members onboard vessels across the oceans, engaging with crews to make a greener and safer world.
Chloe Middleton-Dalby is a Senior Data Analyst at Signol. In this role she is responsible for wrangling data, turning it into meaningful insights, and sharing the story it wants to tell.
Prior to joining Signol, Chloe spent five years in the medical research field, where she conducted statistical analysis of Phase IV trials for major pharmaceutical clients, working to ensure the safety and effectiveness of products in real-world clinical practice. In 2016, she graduated from the University of Manchester with an MRes. in Psychology, where her research focused on behavioural economics, and how our ability to inhibit an automatic response affects the way that we make everyday decisions.
Chloe is passionate about solving big problems with data, and reducing our impact on the planet.
Julian Vidal Catuc is a Full Stack Developer at Signol and has been in the company for three years. In this role, he is responsible for the architectural design, building, and maintenance of the Signol software solution.
Before Signol, he worked in similar positions with systems related to anti-money laundering and real estate. Julian taught programming as a professor at his alma mater, the Universidad Nacional Arturo Jauretche, and graduated from there in 2015 with a software engineering degree. In 2020, he also achieved the AWS Certified Cloud Practitioner certification.
Julian is proud to use the latest technologies of cloud computing, together with behavioral science to do his part in helping the environment.
Vanessa's is on a mission to bring Signol closer to those that need it most in their endeavor to save fuel and reduce their carbon footprint. Sitting at the heart of Signol’s marketing, she assures a coherent execution and delivery of the strategy, including PR, social media and design. She’s closely working with the Behavioral Science, Product and Sales teams. She first joined Signol in 2019, and assisted the business management during its early stage.
Her experience spans event and creative content marketing, creative licensing, account management, product support, and fundraising. Vanessa's been working with Lobster (an AI visual marketplace). As an early, core employee, she helped develop many aspects of the business.
Vanessa believes human interaction, empathy, and collaboration are fundamental to success. She is a natural networker - it was during a business event when she first encountered Signol. She holds a BA in PR & Communications at SNSPA Bucharest.
Chris Mason is the Project & Customer Success Manager at Signol. In this role, Chris is responsible for Signol's projects across maritime and construction along with the onboarding of new customers.
Before joining Signol, Chris worked as a Project & Programme Manager for organizations across Europe, facilitating cross-cultural collaborations in the fields of digital media, creative industries, and environmental governance.
Chris is a certified Prince2 Practitioner, a process-based method for effective project management. He holds an MSc. in Ecological Economics from the University of Edinburgh and a degree in Geography from the University of Liverpool.
Chris believes that challenges make life interesting but overcoming those challenges makes life meaningful.
Software using behavioral economics and data science to cut fuel waste and save firms millions of dollars.
