"In behavioral science, we study all kinds of decisions. Many of these are seemingly small: how to eat more vegetables, go to the gym more often, take public transport instead of drive, etc.
This session focuses on "big" decisions - ones that have major impact on our lives. What does behavioral science have to say about which job we should take? How to choose a life partner? Whether to buy a house... Come join this fun & participatory session with Managing Director, Evelyn Gosnel."
Sign up to join August 31st, 2021 at 11am PST.
Collaborating with colleagues in Google Docs is part and parcel of day to day life for many product teams. But Google seems to think that replying to colleagues can be a burden sometimes. And for those times when you can’t be bothered to type a response in a conversation, a new smart reply feature might be just what you need. Using the same technology from Gmail, smart replies allow users to use AI-generated responses inside Google Docs comment threads.
This fun, comic book inspired case study reviews how Adobe is tackling churn of automatic renewals with simple enhancements to make a user trust the new text, make decisions quicker, and learn about offerings when leaving. Sometimes it’s the smallest details, like word choice or statement order, that make all the difference.
“Like the dodo, certain nations—such as the United States, Italy, and the United Kingdom—also have historically had the luxury of developing few defenses against outside threats. In our research, we have found that cultures that have faced relatively few chronic challenges to their survival, such as invasions, disease outbreaks, and natural disasters, have evolved into “loose” cultures—ones where social norms and rules are fairly lax, and creativity and individual liberties are prized.”
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Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.