Four Links to Make You Think July 11th - July 16th

Verge NetZero event, revenue generation and using digital technology to aid recovery, balancing product validation, navigating a cookieless future.

Verge NetZero

Join @Verge NetZero to gain valuable, practical knowledge on the steps to net zero: how to measure your footprint, reduce what you can and offset the rest. This year features trailblazers who are implementing the private sector’s most ambitious carbon plans. Hit hot topics like carbon markets, emissions reporting and other complex areas, as well as real-time demonstrations of technologies that can help your organization reduce its carbon footprint.

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Revenue generation: Using digital technology to aid recovery

“There has never been a more prudent time for airlines around the world to innovate their business with new and improved technology. The impact of COVID-19 has required all airlines to reassess their processes, transform and adapt to a new world order. Chief Innovation, Digital and Technology officers have been called up to completely review strategies and identify opportunities to improve processes at reduced costs. What strategies and technologies exist today to help airlines navigate this global pandemic? What strategies will assist airlines to not survive but grow in a time where that seems almost impossible.”

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How to balance product validation frameworks and personal taste

In practice, many products require a mix of both taste and customer obsession. Hang around product people long enough, and you’ll realize there is a subtle difference in the way experienced product people run iterations, compared to those who are more junior (or who have never built products of their own). They know how much to pay attention to customers, and how much to ignore them. In the absence of data, they make gut decisions — and their gut decisions tend to be right.

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Adobe’s Digital Experience chief on how to navigate a cookieless future

There's another crisis coming for the industry: the transition away from cookies created by Google and others, the new privacy-focused features led by Apple and a regulatory environment increasingly hostile to the kind of massive data collection that so many industries have relied on. Chakravarthy and I recently sat down to talk about all those changes, why he doesn't think digital transformation is going to slow down post-pandemic and whether anybody knows anything about the cookieless future.

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About Signol

Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.

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