“Emotions are, by definition, temporary. So is attention. Using activity-mobilizing emotions such as fun, hope, anger, or fear can work exceptionally well to kick-start a new habit, but we still have months or even years of behavior change ahead of us. What we need is a cocktail of policies—including regulations, incentives, and nudges—that will promote good habits, even when our motivation has died down.”
BeOnline is Cauldron Science’s conference all about online behavioral research. The 2018 conference at UCL had 250 delegates, the 2020 online conference had over 6000 views on the day. Discover the experimental tools, techniques, and processes used by behavioral researchers that have successfully taken their research online and chat with peers and professionals to explore the boundless possibilities of behavioral science in an online context and its acceleration through Covid-19.
“Algorithms are powerful tools. But there are other approaches that can help,” explains Yasmin Green, director of research and development at Jigsaw, which is based in an achingly cool, futuristic office in Manhattan’s Chelsea district, near the High Line. Or, as Dan Keyserling, Jigsaw chief operating officer, puts it: “[We’re using] behavioral science approaches to make people more resilient to misinformation.”
The second event for Green Horizon Perspectives series takes place during London Climate Action Week 2021 and focuses on the pivotal role of finance in unlocking the transition to net-zero. By mobilizing private capital into the real economy, finance can be the catalyst in change. Hosted in collaboration with the Glasgow Financial Alliance for Net Zero (GFANZ), this coalition is bringing together Race to Zero initiatives across the financial system in partnership with the UNFCCC Climate Action Champions' Race to Zero campaign and the COP26 Presidency.
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Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.