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Four Links to Make You Think June 28th - July 2nd

Natalie LeRoy
Can burning trees ever be truly green? How hyper personalizing digital interventions works, ESG to create enterprise value, and using the IKEA effect to onboard and maintain users.
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Can burning trees ever be green?

Net-zero emission plans around the world map out an increasing use of biomass as countries race to dump fossil fuel energy. The IEA’s latest decarbonisation report estimates that the amount of land dedicated to bioenergy production could rise from 330m hectares in 2020 to 410m in 2050 — an increase roughly equivalent to the size of Turkey — if bioenergy use jumps as expected. World leaders in different adjacent sectors discuss whether the EU’s biofuel initiatives could be sustainable.

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Hyper personalizing digital interventions works

The research suggests digital solutions that account for intrapersonal change can help drive sustained behavior modification that significantly contributes to health outcomes. Many people with chronic conditions already feel overwhelmed. Many physicians feel overloaded. However, digital health can relieve some of the burdens on both to achieve desirable results.

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Market spotlight: focus on ESG to create enterprise value

The character of corporate sustainability has changed significantly over the past few years and many enterprises are moving toward a more integrated, metrics-driven way of looking at sustainability, linking sustainability efforts to business outcomes. The environmental, social and governance (ESG) approach allows organizations to become more strategic about their sustainability efforts by improving operational and financial performance, risk profiles, employee attraction and retention, brand value, and more.

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People overvalue their own creations, learn how to utilize this with a superb breakdown of the IKEA effect  

There are a few rules B2Cs should follow to make their consumer feel it’s all… child's play. Companies that find ways to involve their customers in building the product they’re buying to make it feel their own (e.g. assemble a chair, design part of their website) create consumers that love and value the product more than if they did not assemble it.

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About Signol

Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.

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