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Four Links to Make You Think June 7th - June 11th

Natalie LeRoy
How to work on building trust with someone, free Revolution Aero event June 29 - July 1, how Ogilvy used psychology to increase sales of KFC french fries by 56%, and what airports are doing to build resilience & adaptation to climate change.
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How to work on building trust with someone

What can you do to repair trust? Here’s some tips from Zen Habits on how to move beyond a breach of trust in a relationship for yourself and methodologies for avoiding misunderstandings or failures in the future. When you take care of yourself, you can always look for ways to be more trustable and gain respect in your community.

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Free! Revolution Aero Event June 29 - July 1

Over three days, Revolution.Aero Global 2021 will look at key developments in the future of flight. The virtual event provides lots of opportunities to join the debate with digital Q&A, interactive polling, and live networking. Enjoy talks from aviation experts, airline CEOs, and discussions on technology and the future of flight.

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Case Study: How Ogilvy Used Psychology to Increase Sales of KFC French Fries by 56%

“But we couldn't change the product or the price, we could only change how people saw it. In order to bring the right ingredients into the mix, we looked at the literature and found 18 different principles from psychology most relevant to the perception of value within fast-moving consumer goods.” - Sam Tatam.

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VPD: Airports' Resilience & Adaptation to Climate Change

From our partners at #rebootAviation, listen to a discussion on the looming impact of climate change. “As many as 270 airports are already at risk of flooding due to the rising sea level associated with climate change and higher temperatures. If nothing is done, the number of impacted airports will double by 2100.”

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About Signol

Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.

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