Four Links to Make You Think: May 3rd-7th

Natalie LeRoy
This week on Four Links To Make You Think: Habits vs. Behaviors with Wendy Wood, exposing the blueprint behind algorithmic nudging for the win, Nudgestock 2021 with Oglivy, and what happens when the RCT outperforms the market application.
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At Signol, we’re constantly looking at products, initiatives, and news that inspire and move us to keep striving to be the best company we possibly can be. We used to get some of that information from meeting new customers, peers at Founders Factory, and networking - but since Covid-19, we’re primarily sharing internally.


To keep up the spirit of sharing findings we’re passionate about, we’ve decided to run a series called Four Links To Make You Think weekly through the summer. Feel free to respond with your own findings, comments, or share away! We’re looking forward to seeing all of your thoughts and debate - just like we do internally.



Four Links to Make You Think: May 3rd - 7th


Check out this interview on habits vs. behaviors

"Behavior is so responsive to friction in our environment in ways that we don't understand. " Check out this interview from Wendy Wood, who has devoted the last 30 years to researching how habits work and recently published the fantastic book Good Habits, Bad Habits.

Read more here


Could the secret behind algorithmic nudges be to... not have secrets?

In this HBR article, one professor lays the case behind having all cards on the table for better trust, adherence, and understanding when using automated nudging.

Read more here

We're going to Nudgestock 2021!

Hosted by Oglivy, world class presenters are ready to tell you why things like mindfulness, climate change and vaccine hesitancy are rooted in Behavioral Science with interesting and insightful talks that shed a light on how the world around us operates - humanly.

Join us here

What happens when a trial doesn't translate?

In this article, review why success on a RCT using texting to nudge students in college wasn't successful at scale, and how the researchers changed their parameters to encourage better engagement.

Read more here


About Signol

Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.

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