Four Links to Make You Think November 15th - 19th

Vanessa Munteanu
Could spending more save you more for pension, why it’s hard to electrify shipping and aviation, what does behavioral science have to do with your morning cereals, and what’s the boost motivation that keeps the sales team winning?

Spend more to save more

Despite the fact that saving through spending might sound contradictory, saving-through-spending ‘is an innovative way that government, financial services companies, retailers, and tech companies are working together to help people grow their retirement savings.’

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Electrifying shipping and aviation is not so easy

In this interactive article, the authors use images and analogies to describe why ‘reducing emissions for cargo ships and planes isn’t as simple as sticking a huge battery in them’. Whilst there may be innovation in this space in a decade, the industries need to tackle their current pollution with alternatives that are already available and proven. 

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Beh Sci at Kelloggs 

Did you ever wonder how behavioral science at a big B2C company drives change and impact from the inside? You can join the free virtual Behavioral Science Club’s session ‘Applying behavioral science - truths and stories behind the hype’ with Stephen Donajgrodzki, the Global Director of Behavioural Science at the Kellogg Company, this Saturday, November 20th, at 11 am EST/4 pm GMT.


How can employers boost employees' motivation?

‘Immediate positive feedback. According to studies in organizational psychology and behavioral economics, we’ve seen that immediate, positive, brief feedback has an excellent effect. It’s a proven fact across all operational levels, and is effective on both strong or average employees.’ as Cohen, a co-founder of software dedicated to sales team engagement.

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About Signol

Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.

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