Behavioral Science

Highways England collaboration with The Behaviouralist

Natalie LeRoy
August 9, 2019
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Signol is looking forward to collaborating with The Behaviouralist on how to study the processes and behaviors of drivers to determine what key moments and practices we can nudge to be better. We will conduct research through their team of world class researchers and then determine how to influence behaviors within our app or by analog application.

"IDLE is a people-focused technology solution combining behavioural science and data optimisation. It delivers improvements in air quality, business profits, driver productivity, and driver well-being.."

-From Highways England

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