News

Signol’s 2020 Highlights

Dr Divya Sukumar
December 11, 2020
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As a new startup servicing the aviation industry, 2020 has been a challenging year for Signol. Still, our team of behavioral scientists, economists, product developers, and airline experts have pulled through.


We have big plans for 2021, but for now, let’s take a  look at our highlights from 2020:


  1. Closed our seed round of investment, with an oversubscription

By March, we had raised $1.25 million from Innoport VC, Centrica Innovations, Forge Ventures, Launch Alaska, Founders Factory, and a host of angel investors - exceeding our initial goal of $1 million. We’ll begin raising our Series A round in 2021.



  1. Launched and tested the beta version of the Signol product

This summer, we welcomed four airline captains and an airline manager to the full Signol experience. By simulating their flight operations data, we introduced them to the Signol app and sent them our behaviorally designed messages for two months. With their valuable feedback, we are now ramping up for Signol’s commercial launch in early 2021. You can get a demo here.


  1. Began adapting Signol for a new industry

Fresh off the Trade with Impact programme in 2019, we received grant funding from MarRi-UK to explore the feasibility of applying Signol’s fuel efficiency solution to maritime. Partnering with UCL, we are currently conducting extensive research for this new use case. In 2021, we intend to launch and test Signol for ship masters.



  1. Generated industry buzz

With a functioning product and expanding team, we were ready to share more about Signol with the world! So, in the last few months, we:

Our work has been spotlighted by CNBC and McKinsey, and we continue to take part in industry specific panels that focus on decarbonization.



  1. Joined an exciting aviation accelerator

An excellent finish to 2020, we have been invited to work with a cohort of venerable aviation giants. The programme kicks off in January 2021 and we can’t wait to create collaborations that better serve the airline industry as it builds back. Look out for an update in January when we can tell you more!



  1. Built an advisory board of industry experts

We are really proud to work with experts from both aviation and maritime to ensure Signol can effectively improve critical decision-making, without compromising safety. Thanks to: Andy Greig, Will Curtis, Al Gallacher, Danielle Wesse, Jamie Ainsworth, Norman MacLeod, David Ezra Jay, Melvin Mathews, and Harriet Johnson for all their help and support.



Finally, we made some good friends this year…

We’re now in the company of organizations we admire: Yocova, Anthesis, #rebootAviation, Trade with Impact, Launch Alaska, Founders Factory, Vereinigung Cockpit, and ICAO. We look forward to strengthening our collaborations in 2021 and delivering more exciting events, experiments, and value together.



That’s a wrap on 2020! Next year, we will be launching Signol for our first customers - follow our journey here.



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About Signol

Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.

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Heads up!
We are hosting a roundtable 19.11.2020 at 5pm GMT on how little changes add up with pilots, economists, union reps and aviation management.
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