Each week, we are bringing forward the humans behind the Signol app - they're a bunch of incredibly talented and diverse people that we hope you'll be pleased to meet. In this fourteenth blog post, get to know Flora Laven Morris, our Communications Consultant at Signol.
Hi Flora, let’s start with your background before Signol.
I’ve been working in comms for over ten years now, mostly in agency on consumer brands and financial sector clients, as well as quite a bit for big tech. For the last five years I’ve been focussed on ESGP projects, and now I split my time between London and Washington DC, working with companies where positive climate impact is at the heart of the business.
So, how did you get involved in Signol?
I’d just moved to DC and into consultancy when a friend put me in touch. Signol was gaining momentum and had a lot of good news to announce, as well as some processes to put in place, so it was perfect timing.
I was interested in Signol’s solution and how behavioural change could deliver impact immediately across multiple hard to abate industries. It’s a tonic when you spend a lot of time on technologies that still have a long road in front of them before they’re viable or scalable.
How has your role evolved?
It’s been wonderful to see Signol’s rapid growth over the last twelve months, and the team is significantly bigger than when I first came on board. Whilst those new hires mean everyone can focus more on their core roles, it also allows for better collaboration across specialisms and leads to great work. Our designer, Clare Twomey, joining has been a real boon for the comms team and means we’ve been able to do a lot more development around Signol’s visual messaging - with some exciting things to be revealed in early 2023.
Where would you like to see Signol in the future?
The Signol solution couldn’t come at a better time, with SAFs still a while off and maritime facing new emissions regulations. Signol’s success in both sectors makes me excited about which other industries could benefit from behavioural science, and how else the solution can be implemented for positive change more generally.
And here's a little trivia with Flora:
Get a demonstration
Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.