Aviation | Maritime

Give your dashboard the human touch it needs

Signol's work began in aviation, where our trial with Virgin Atlantic saved over $6 million in fuel costs and 24,000 tonnes of CO2 in just eight months. This was the most cost-effective way of reducing carbon emissions to date. We're now moving into maritime and plan on having a similar opperational and environmental impact. While aviation and shipping are distinct industries, the core idea of targeting operational efficiencies to reduce fuel usage is equally applicable.


Signol can target and improve a range of behaviors, including trim and draft optimization, speed optimization, port turnaround time, autopilot improvement, and route optimization.

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Signol is a new, behaviorally driven, scalable software which uses smarter employee feedback to cut fuel waste and greenhouse gas emissions while improving job satisfaction. Signol builds upon the results of our world-class behavioral science study, in which we saved Virgin Atlantic Airways $6.1 million in eight months and achieved the lowest ever abatement cost for carbon.


Signol is applicable to many areas of aviation, including reduced-engine taxi, using ground power when possible, and continuous ascent and descent.

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We open up positive channels of communication that work with real data but don’t cause friction.

On Conversion

"There’s the 10% at the bottom who don’t care much either way, and the 10% at the top that are always performing, it’s the 80% in the middle I want to convert"

Fuel Manager
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On Carbon Saving

"Very upbeat approach to fuel/carbon saving"

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On Nudging

“We use statistical fuel, and people…don’t like being told what to do, they don’t want people to beat them up, so nudging people is the only answer."

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On Decision Making

“As a company, we look at all the data, as a pilot, you don’t see much of it. You’re very independent to make your own decision based on fuel and performance.”

First Officer
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On Rewards

“If you want to promote a positive behavior, you need to promote positive messages."

Aviation Engineer

Behavioral science,
behind every feature

Personalized, SMART* data-driven targets
Multiple channels of communication
Rewarding, salient visual design and language
Branding to enhance buy-in
Proactive messages at regular intervals

Optimizing content, timing, and type of feedback for segments

Join us.
We're looking for partners who want to pull ahead using data driven decisions.

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