“ We use statistical fuel, and people…don’t like being told what to do, they don’t want people to beat them up, so nudging people is the only answer."

“ As a company, we look at all the data, as a pilot, you don’t see much of it. You’re very independent to make your own decision based on fuel and performance. ”

“ I’m most curious learning how I missed a target, and I like the style; it is a soft message, a suggestion. It’s what I’ve already done well.”