How Behavioral Nudges Saved Virgin Atlantic Airways $6.1m in 8 months

Researchers at Signol studied commercial airline pilots from international carriers, including long-haul, short-haul, passenger, and cargo, over a period of one year. In 8 months, our behavioral interventions saved Virgin Atlantic over 6 million dollars in fuel costs while cutting 24,000 tons of CO2 emissions. Additionally, captains who received the charitable incentives reported an increase in job satisfaction that was comparable to moving from poor to good health.


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