Four Links to Make You Think November 8th - 12th

Vanessa Munteanu
How a magic trick unconsciously influences (card) choices, the most influential climate science paper of all time, two influential environmental journalists in the spotlight, and pondering whether sending fewer emails would really make a difference.

Influencing choices with conversational primes

‘Magicians’ forcing techniques provide a powerful tool to investigate how natural implicit primes can unconsciously influence decisions with multiple alternatives. This paper shows that naturally embedding primes within a person’s speech and gestures effectively influence people’s decision-making.’

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The most influential climate science paper of all time

‘This climate model development – the first of its kind – was an ambitious 20-year project that ultimately earned Syukuro (Suki) Manabe a share of the 2021 Nobel prize in physics. The key paper came mid-way through this period: Manabe and Wetherald (1967).’

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The world of Bill McKibben and Elizabeth Kolbert

Revisit a selection of influential readings published by two environmental journalists at The New Yorker: Bill McKibben’s ‘The End of Nature - The rise of greenhouse gases and our warming earth’ and Elizabeth Kolbert’s ‘The Climate of Man’ in three parts.

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Can sending fewer emails really save the planet?

‘Most people tend to think of the internet as a cloud that exists outside their computing hardware. But the reality is when you send an email - or anything else - it goes along a chain of energy-burning electronics.’

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About Signol

Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol aims to use behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.

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